Hi! We’re Lisa & Pete!
We share delicious and simple comfort meals, easy home and life hacks, and plan budget-friendly travel adventures to help people live their best life without breaking the bank.
Sound like you?
Sounds like us, too.
We not only write Drugstore Divas, but we live this life. Read more about it and what we do below.
Welcome to Drugstore Divas, a frugal lifestyle blog that will become your favorite place to find posts for easy recipes, simple money-saving ideas, and practical tips to stretch your time and budget.
Who is behind Drugstore Divas?
I’m Lisa Sokolowski, owner and content creator behind the site. And he’s Pete, my husband, who runs the small batch marinara sauce company Rita’s Wooden Spoon and helps me do lots of the audio-visual stuff on the site.
We moved from New York to North Carolina in 2012, got married two years later, then built our brand new home right outside of Wilmington, NC in 2016.
We love to cook at home, work in our vegetable and herb garden, travel and have new experiences as often as we can.
What is Drugstore Divas?
Drugstore Divas is an easy living and practical lifestyle blog focusing on simple recipes (often made from pantry staples), helpful home and life hacks, and real-world travel experiences.
We blog about travel, easy dinners (especially sheet pan ones!), crafts, life hacks based on things we learned, and our honest take on restaurants and attractions (so you know what’s worth your hard earned money).
How did Drugstore Divas get started?
Lisa started Drugstore Divas in 2009. She was couponing and everyone was asking her how to start and save money. It was so much easier for her to post it on a blog than repeat the same toothpaste deal twenty times.
And, she had always been professionally writing. She graduated from college with a Bachelor of Arts (BA) in English and worked as a journalist at various newspapers in New York and Pennsylvania, writing about music and concert reviews, sports, recipes, restaurant reviews, and more.
Couponing is a huge part of her life. But she realized that saying you coupon is like saying you’re on a diet. That’s not exactly how you should look at it.
Instead, it should be a lifestyle change.
So instead of just writing about coupon deals, Drugstore Divas refocused in 2016 to a broader frugal lifestyle blog. We wanted to show how we eat delicious meals without going out to a restaurant every night; how we travel and vacation without paying top dollar for resorts; how we are able to save on our home bills so that we could save for our brand new home.
But don’t worry if you’re still looking for deals. You can still find those daily on Drugstore Divas’ social media pages.
How do I get in touch with Drugstore Divas?
You can email Lisa at [email protected].
Is Drugstore Divas on social media?
We sure are!
Facebook: http://facebook.com/drugstoredivas
X (formerly Twitter): http://twitter.com/drugstoredivas
Instagram: http://instagram.com/drugstoredivas
Pinterest: http://pinterest.com/drugstoredivas
We also have an email list via Substack that you can subscribe to here.
Does Drugstore Divas work with brands?
We do! Pete and Lisa work with brands doing FAM trips, and Lisa works with brands on sponsored posts, affiliate marketing, and more. If you have an idea for a collaboration, send us an email. We would love to work together.
If you are a CVB or run an attraction and would like to collaborate on a FAM trip, we do need to work on them around Pete’s schedule (he works full-time outside of the home), so please keep that in mind.
For an example of attraction posts we have worked on, our Land Of Oz post is a great one.
For CVB collaborations, check out our content on Union Gap, WA and the SC Festival of Discovery.
Has Drugstore Divas had any media appearance?
Yes!
Lisa was quoted about couponing in an issue of Time Inc.’s All You magazine in April 2014.
Lisa was interviewed about tourism on 1280 NewsTalk KIT radio in Yakima, Washington in November 2022. She was also quoted in the Yakima Herald-Republic newspaper about travel and a popular X (formerly Twitter) chat in December 2022.
Lisa was interviewed live on Scripps News’ Morning Rush in July 2023 about saving money and Christmas in July. The interview was based on Drugstore Divas’ Christmas Shopping in July post.
Lisa cohosted the #SmallTownTourismChat on X (formerly Twitter) five times, making her the most frequent cohost of the chat, before signing on as full-time cohost for the chat for 2025. And she cohosted #CreditChat with Experian in 2023.
In December 2024, Lisa was named an expert by ApartmentGuide, a subsidiary of Redfin.com, in the featured article 5 Ways to Make Guests Feel Welcome.
And Lisa was interviewed in October 2025 for a Vanity Fair article about the viral Trader Joe’s tote bags.