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Introducing Panera Bread’s Unlimited Sip Club

Panera Bread launched its Panera Unlimited Sip Club. You can get unlimited* drinks for $10.99 a month. *Details below.

If you’d rather make your own drinks at home, check out all of our drink recipes.

A cup of lemonade on a table next to an advertisement with the words "Introducing Panera Bread's Unlimited Sip Club" digitally written on top.

You guys know I love my coffee. I could drink it all day every day. And it’s getting to the point where I have a favorite coffee shop in every town we visit more than once. Coffee is a big deal to me, to you, to Panera Bread because it rolled out the MyPanera+ Coffee Subscription last year. But, the Panera coffee subscription has evolved into the Panera Unlimited Slips Club.

Since it updated, we have to update our post about the subscription service.

Affiliate links are included in this post and Drugstore Divas may make a small commission if you use them.

A Panera Bread to go coffee cup.

Introducing Panera Bread’s Unlimited Sip Club

Drugstore Divas has no association with Panera Bread or this coffee subscription. This information is as accurate as we can find, but check with Panera Bread online or your local store before purchasing if you have additional questions.

A paper coozie with the words "Fill. Sip. Repeat." on it.

Panera Bread’s Unlimited Sip Club: Frequently Asked Questions

What is the Unlimited Sip Club subscription price?

It’s $10.99 a month.

What is included in Panera’s Unlimited Sip Club?

You can get unlimited coffee, tea, fountain drinks, and lemonade at Panera.

How unlimited is the Unlimited Sip Club?

It’s actually pretty unlimited, honestly. You can get one, any size cup of drip hot and iced coffee, hot and iced tea, fountain beverages, or lemonade (including charged lemonade) every two hours. If you’re sitting in the café drinking it, you can get unlimited refills of the same beverage during the same visit.

Cold Brew and espresso drinks and other beverages are excluded. But if you don’t drink those fancy drinks on a regular basis (and honestly, who can afford those calories?), it’s not a big deal.

How does the Unlimited Sip Club work?

You need to be a MyPanera member (it’s free to join). Then, you subscribe via Panera’s website. The Unlimited Sip Club will show up as a reward. When you’re ordering, just add the reward to your order.

It’s a subscription service, so you will need to keep a credit card on file in your MyPanera account. That card will be charged monthly for your Unlimited Sip Club Subscription.

Is the Unlimited Sip Club worth it?

Let’s start mathematically. A small coffee is $1.89 at my local Panera. So if you get five small coffees a month, your subscription is worth it.

But what about logically?

Pete makes us coffee at home before he leaves for work, so we’re not the people who stop by the coffee shop every day for coffee.

If we are out for a coffee date, I usually will get a caramel iced coffee or a caramel macchiato — drinks I don’t make at home, drinks that Panera doesn’t sell, and drinks that aren’t a part of the Unlimited Sip Club.

So when it was just coffee, it didn’t make logical sense.

Now, with the addition of other drinks, it’s totally worth it. The charged lemonade (which is amazing) is $4.29. If you get three of those a month, the subscription is paid for.

And, if you live or work near a Panera, and you go more than once a week for coffee or some down time, this is great.

Every time I’m in Panera, there are at least a half dozen people on laptops, drinking and using Panera’s free WiFi. For those people, this is a great deal. They can sit all day, work, get their free refills, and (if they’ve hit the two hour mark) grab a different drink to go.

Keep in mind, too, Panera gives free refills to anyone drinking in the café, not just Unlimited Sip Club members.

How do I cancel my unlimited SIP club membership?

Log into your My Panera account, look for the subscription section and hit “Cancel Subscription.”

How do I get my free 3 month coffee from Panera?

Originally, when Panera created the MyPanera+ Coffee Subscription, new members would get three months of free coffee for signing up.

Right now, Panera is offering one month free of the Unlimited Sip Club when you sign up. That offer can change at any time, just like the MyPanera+ Coffee Subscription offer changed.

A self-service kiosk at Panera Bread.

How does the Unlimited Sip Club work at Panera?

If you’re like me, you need the actual details on how the club works so that when you go inside, you know exactly what you’re getting into.

At Panera Bread stores with a kiosk:

If your Panera Bread store has a kiosk, this is an introvert’s dream.

Head to the kiosk and click the screen. Log into your My Panera account with either your phone number or email address.

Once you log in, there will be a green box that says, “Sip Club Beverage” under Subscriptions & Rewards. Click “Browse” on the right side of the box.

From there, you’ll see all the drink options. Choose your favorite and add it to your cart. It will show your full total, but that’s okay. Once you get to the “Complete Your Order” screen, your reward will apply and your total will be $0.

Hit “Continue To Payment” and the final screen will tell you that your beverage is self-serve. There are cups right at the kiosk. There is a coffee mug for instore coffee, a small and large to go coffee mug, and a small and large to go plastic cup (for lemonade, fountain drinks, and iced tea).

Take your cup to the drink station and fill your drink.

The lemonade station at Panera Bread.

At Panera Bread stores without a kiosk:

If your Panera Bread doesn’t have a kiosk, you have to head to a cashier. But that’s okay. It’s so easy.

Just head to the cashier and order your drink. The cashier will ask if you’re a My Panera member and you say yes. The cashier will type in your phone number and then say, “You’re all set” and hand you the appropriate cup for your order.

Head over to the self-serve station, fill your drink, and that’s that.

A Dunkin' bag and coffee cup against a brick wall.

More Coffee Shop Loyalty Programs:

Dunkin’ launched its new rewards program, simply called Dunkin’ Rewards, nationwide October 6. Find out all about Dunkin’ Rewards via that link.

Are you planning on subscribing to Unlimited Sip Club? Let us know your thoughts in the comments.