I hate carrying a million loyalty cards on my keychain. I’m in Michael’s every so often, but not often enough to leave the card on my keys. And then, when I’m there and checking out, I get super frustrated that my card isn’t on me.
Now, that’s changing. Starting January 1, Michael’s is going cardless.
According to the email I got:
Starting January 1, you no longer need your MichaelsRewards™ card to redeem special offers, surprises and savings. Qualified spend will no longer be earned as part of the program. Instead, your rewards will be sent straight to your inbox or mobile phone. Plus, be sure to update your MichaelsRewards™ preferences so we can send customized inspiration and offers just for you.
What do you think about these changes?