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Fall Fashion Guide: CVS Brand Beauty Products

When I cut my hair earlier this month, I was pretty devastated.

Yes, it was for a good cause [[I was donating it to Pantene Beautiful Lengths]], but it was drastic. I wanted to cut 12 inches and my uncle cut 18. That was a full six inches less than I had prepared to. My hair went from my waist to above my shoulders.

Yes, there are more devastating things in life and this was only a superficial devastation, but still, it was hard. Especially the first night.

I posted about it on Drugstore Divas Facebook page and many people said to try Keratin shampoo. But at $9.99 for a bottle, I just couldn’t imagine affording that.

And then CVS sent me a present in the mail. It was a shower bin of new CVS brand shower products with the question: How much could you save if you purchased these new CVS brand products?

How much, CVS? I wondered.

More than you think. There was a keratin shampoo and conditioner, dark spot corrector, exfoliating apricot towelettes, and makeup perfecting face primer [[there were also blotter papers, a mirror and tweezer set, the box, and a towel, but those weren't on the savings list]].

The savings? $21.58.

According to the top of that sheet [[which you can't read from the photo]], your savings will look like this:

CVS brand dark spot corrector: $12.99; national brand alternative: $16.99, savings $4
CVS brand exfoliating apricot towelettes: $4.99; national brand alternative: $10.58, savings $5.59
CVS brand makeup perfecting face primer: $9.99; national brand alternative: $16.98, savings $6.99
CVS brand keratin shampoo: $5.99; national brand alternative: $9.99, savings $4
CVS brand keratin conditioner: $5.99; national brand alternative: $6.99, savings $1
Total savings: $21.58

These products are equivalent to your favorite brand name products, and are so much cheaper. Plus, you can buy so much other stuff with that extra $21. Plus, you don’t need name brand everything. I use generics for a lot of things and you can’t tell the difference most of the time. I say most because sometimes, there are some food products where I can tell a difference.

Generics — be it food, beauty products, prescriptions — use the same or similar ingredients as their brand name equivalents. So why not buy generic? I mean, at least once. The good thing is that CVS has a 100% beauty guarantee. If you buy something and you are not 100% satisfied with it, return it to CVS and get your money back. Just save your receipt. So now you have no excuse to not try the new line of CVS brand products. And if you do like them [[which you probably will]], you can switch and save yourself a lot of money.

So I’ve gotta ask. What do you think about generics? Would you try these CVS products?

Is there anything you will not buy the generic of?

And, because you’re wondering: I do like the keratin shampoo, but it’s too soon to tell if it’ll help my hair grow back any quicker. I’ll have to let you know in a few months.

This post is part of Drugstore Divas’ Fall Fashion Guide.

Full disclosure: CVS sent me this for the purpose of this review. All thoughts and opinions are my own.


  1. Tiffini lance October 24, 2012 6:37 am Reply

    it depends on what it is. generally, ill buy stuff like nail polish remover store brand, but I don’t normally think to get shampoo or most beauty products generic. I honestly never even thought about it lol. I do buy most food generic except chips, pop, or some frozen food. I only buy the name brand if I have coupons or its on sale

  2. Patricia Hall October 24, 2012 7:08 am Reply

    I love generic! In fact sometimes I prefer it! I would rather have generic chicken and noodle soup than the brand named ones! Macaroni and cheese too!

  3. Aria H. October 24, 2012 7:14 am Reply

    Shampoo/conditioner can help the look of your hair once it is out of your scalp, but I don’t think it does anything about how it generates inside the roots. I use generic brands most of the time and they are fine. I don’t like the generic feminine hygiene products, though, I use my favorite brand names for those. There are some foods, too, that I dont like the generic versions, or which if they are on sale/with a coupon, the brand costs less than the generic, like ice cream, oj, turkey pepperoni, eggos.

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